
How to save money at H&M
Every way to pay less at H&M, compared across 3 cashback sites and 9 gift card apps. Rates checked daily.
Ways to save at H&M
- Pay with a discounted H&M gift card Buy it in EverUp before you shop. The card works online and in store. 7.6%
- Shop online through a cashback site KidStart has the highest percentage rate of 3 sites. Online orders only. 5%
- Earn Avios instead of cash Through Avios. Worth about 4% if a point is worth 0.5p. 8 Avios / £1
H&M cashback rates compared
What each site pays you for shopping at H&M online. Percentage rates first, highest first.
| # | Cashback site | Cashback | Type | Action |
|---|---|---|---|---|
| 1 | KidStart | 5% | Percentage | Go to site* |
| 2 | TopCashback | 1% | Percentage | Go to site* |
| 3 | Quidco | 0.8% | Percentage | Go to site* |
Earn points instead of cash
These pay airline or Virgin points, not money. We value a point at about 0.5p to give a rough cash equivalent; what yours are worth depends on how you spend them.
| # | Programme | You earn | Rough cash value | Action |
|---|---|---|---|---|
| 1 | Avios | 8 Avios / £1 | Worth about 4% at 0.5p a point | Go to site |
| 2 | Virgin Red | 8 Virgin Points / £1 | Worth about 4% at 0.5p a point | Go to site |
Complete Savings lists 10%, but it's a paid membership you can only join through an offer at another shop's checkout, so it isn't ranked.
Cashback is often excluded on gift cards, marketplace sellers and orders using a voucher code the cashback site doesn't list. Check the site's H&M terms before you buy.
H&M gift card cashback
Buy a H&M gift card in one of these apps before you shop and get a share of its value back.
H&M gift cards work online and in store.
| # | Gift card app | Back on the card | Card works | Action |
|---|---|---|---|---|
| 1 | EverUp | 7.6% | Online and in store | Go to app* |
| 2 | TopCashback | 7.5% | Online and in store | Go to app* |
| 3 | JamDoughnut | 7.5% | Online and in store | Go to app* |
| 4 | Gains | 7% | Online and in store | Go to app* |
| 5 | Sprive | 7% | Online and in store | Go to app* |
| 6 | Airtime | 7% | Online and in store | Go to app* |
| 7 | Quidco | 5% | Online and in store | Go to app* |
| 8 | Lifestyle Gift Cards on TopCashback, swapped | 5% | Online and in store | Go to app* |
| 9 | Custard | 4.5% | Online and in store | Go to app* |
Swapped cards: buy the card through the cashback site, then swap it for a H&M gift card (Lifestyle gift card online) and use that as normal. That cashback tracks like online cashback, so it pays out weeks later; the apps pay instantly.
Extra: EverUp takes debit cards, so paying with a debit card that gives cashback, such as the PayPal or Uphold debit card, can add a little more. Check the card's terms first: some exclude gift card purchases.
H&M cashback rate history
The best percentage rate has stayed at 5% every day of the 136 days we have tracked H&M (since 21 Jun 2026). Gift card rates are tracked from 1 Nov 2026.
How to save at H&M, step by step
Cashback, online
- Start at the cashback site
Click through to H&M from the top site above.
- Check out in one go
Same browser and session, with ad-blockers and coupon extensions off.
- Wait for it to confirm
It tracks in days and pays once H&M confirms the order, often weeks later.
Gift card
- Buy the card in the app
Pick the top app above and buy a H&M gift card for what you plan to spend.
- Get your money back
The app adds 7.6% of the card's value to your account. Pay for it with a cashback debit card for a little extra.
- Pay with the card
Use it at checkout like any other gift card.
Cashback missing? See the cashback guide.