How UK cashback applies to Amazon purchases. Amazon doesn't appear on standard cashback sites, but two approaches exist: Rakuten's new-user bonus (£25 on your first non-Amazon purchase, then £1 per Amazon order) and TopCashback's Amazon gift card boost (2% extra when you withdraw your TCB balance as Amazon gift cards).
How to get cashback at Amazon in the UK
How UK cashback applies to Amazon purchases. Amazon doesn't appear on standard cashback sites, but two approaches exist: Rakuten's new-user bonus (£25 on your first non-Amazon purchase, then £1 per Amazon order) and TopCashback's Amazon gift card boost (2% extra when you withdraw your TCB balance as Amazon gift cards).
By Scrimpr
Updated 20 Aug 2026
This article is one of a series of Scrimpr guides to cashback. New here? Start with the complete cashback guide. Cashback can be an easy way to “save” on things you were going to buy anyway — but it’s never guaranteed, so it should never influence what you spend. There are ways to maximise your chances of it tracking properly, but what’s on offer changes all the time.
Amazon isn’t listed on standard UK cashback sites — the reason (explained in the FAQ below) is that Amazon runs its own affiliate programme in-house rather than through cashback intermediaries. Two indirect approaches let UK shoppers still get some cashback on Amazon purchases: Rakuten’s new-user bonus, and TopCashback’s Amazon gift card boost. This guide covers how each works, current rates, and what to watch for.
How to get cashback at Amazon?
Here are the two approaches that currently work for Amazon UK cashback:
| Method | Savings | Effort | Best For |
|---|---|---|---|
| Rakuten new-user bonus | £25 one-off + £5 across 5 Amazon orders | Low | Anyone new to cashback sites |
| TopCashback Amazon gift cards | +2% on any cashback you’ve already earned | Low | Existing cashback site users |
Pick one or combine several. The first three are set-and-forget. The fourth is effort-intensive but delivers the highest returns on big purchases.
Rakuten’s new-user Amazon bonus
If you’ve never used Rakuten before, this is the best free money currently available to Amazon shoppers. Sign up to Rakuten and you get £25 when you spend £50+ (excluding VAT and fees) at any Rakuten partner except Amazon. Rakuten has 500+ partners — ASOS, Nike, Currys, Sainsbury’s, Argos, Dunelm, eBay — so it’s easy to trigger the bonus on a purchase you’d make anyway.
Once you’re a Rakuten user, you can also use their Amazon offer: £1 per Amazon purchase, capped at 5 purchases total. That’s another £5 across your next five Amazon orders, for zero extra effort.
Combined value for a new user: up to £30 free.
Rakuten £30 offer terms
- Sign up to Rakuten through a referral link
- Install the Rakuten browser extension (or use their app)
- Make a £50+ purchase (ex-VAT) at any Rakuten partner that isn’t Amazon
- Wait for cashback to track — the £25 bonus is added on top automatically
- Going forward, always route Amazon purchases through Rakuten to claim £1 per order (up to 5)
Key Rakuten rules for Amazon
- The £25 new-user bonus explicitly excludes Amazon — qualifying spend must be elsewhere
- Amazon is capped at 5 purchases lifetime (£5 maximum from Amazon itself)
- Amazon mobile app purchases don’t track — use mobile browser or desktop
TopCashback’s Amazon gift card boost
Amazon isn’t directly on TopCashback, but there’s a workaround worth knowing about. If you’re already earning cashback on TopCashback from your other shopping — energy switches, insurance, fashion, anything — you can withdraw your balance as an Amazon gift card and get a 2% bonus on top. Withdraw £100 of TopCashback balance, get £102 of Amazon credit.
This requires TopCashback Plus membership (£5/year). It pays for itself the moment you withdraw £250 as Amazon gift cards.
How the boost works
- Use TopCashback as normal for your other online shopping
- Let your cashback balance build up to a useful amount
- When you’re ready to withdraw, select “Withdraw as Amazon gift card” instead of bank transfer
- Your balance is boosted by 2% when converted
- Redeem the gift card code on your Amazon account
Quidco offers the same 2% Amazon gift card bonus, but TopCashback is generally the better platform — higher base cashback rates across more retailers. Pick TopCashback unless you already have a Quidco balance. See the best UK cashback websites and apps guide for a full comparison.
Trade-offs between the approaches
- New to cashback sites? Start with the Rakuten new-user bonus — £25 for any £50+ non-Amazon purchase, then £1 per Amazon order for 5 orders.
- Already using TopCashback? Withdraw your balance as Amazon gift cards for a 2% bonus. £100 of TCB balance becomes £102 of Amazon credit. Needs Plus membership (£5/year).
Most people end up using two or three of these methods simultaneously — they don’t conflict and each suits different situations. Start with one, add others as you get comfortable.
Practical notes
Notes on gift card approaches
- Screenshot everything: gift card codes, transaction confirmations, receipts. If anything fails to track, you’ll need proof.
- Use gift cards promptly: Amazon gift cards last 10 years but there’s no point sitting on balance.
- Check current rates before a big purchase: cashback rates fluctuate — verify what’s currently offered before you plan around a specific figure.
Frequently Asked Questions
Why isn’t Amazon directly on cashback apps?
Amazon has been progressively reducing cashback and affiliate partnerships with UK portals. The workarounds in this guide all use gift cards or card-linked offers, which avoid Amazon’s partnership restrictions.
Do I need Premium on both TopCashback and Quidco?
No — pick one. TopCashback Plus (£5/year) is generally better value. The 2% Amazon gift card bonus applies on either platform, but TopCashback has higher base rates across most retailers.
Does Amazon gift card cashback ever come back to cashback apps?
Occasionally — Amazon gift cards have appeared on Airtime Rewards before at 4% and could return. There’s no reliable pattern; check monthly if you’re actively optimising.
What about Amex Amazon offers?
American Express occasionally runs targeted “Spend £X at Amazon, get £Y back” offers for specific cardholders. These appear in your Amex app under “Offers” and stack with all the methods in this guide.
Can I get cashback on Amazon Prime subscriptions?
Not directly. The only workaround is paying with an Amazon gift card bought through the advanced or TopCashback methods — the saving transfers to Prime that way.
