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How to save money at Which?

Every way to pay less at Which?, compared across 3 cashback sites. Rates checked daily.

4 cashback sites Checked daily Rate up this week
Shopping online Up to 120% highest percentage rate, on TopCashback
Go to TopCashback*

Scrimpr compares cashback sites and gift card apps. We don't pay the cashback: the site or app does. Cashback site rates are the most you'd get and only pay if your order tracks, so check the site's terms before you buy. Gift card app rates are what you get back when you buy the card. Links marked * can earn us a referral bonus, which never changes the ranking or what you get.

Ways to save at Which?

Which? cashback rates compared

What each site pays you for shopping at Which? online. Percentage rates first, highest first.

# Cashback site Up to Type Action
1 TopCashback 120% Percentage Go to site*
2 Quidco 96% Percentage Go to site*
3 KidStart 60% Percentage Go to site*

Earn points instead of cash

These pay airline or Virgin points, not money. We value a point at about 0.5p to give a rough cash equivalent; what yours are worth depends on how you spend them.

# Programme You earn Rough cash value Action
1 Avios 45 Avios / £1 Worth about 22.5% at 0.5p a point Go to site

Cashback is often excluded on gift cards, marketplace sellers and orders using a voucher code the cashback site doesn't list. Check the site's Which? terms before you buy.

Which? cashback rate history

Today's best percentage rate is 120%. Over the 136 days we have tracked Which? (since 21 Jun 2026), it has ranged from 60% to 120%, so today's rate is the highest we have recorded.

Cashback sites
0% 50% 100% 150% Jun Jul Aug Sep Oct Nov

How to save at Which?, step by step

Cashback, online

  1. Start at the cashback site

    Click through to Which? from the top site above.

  2. Check out in one go

    Same browser and session, with ad-blockers and coupon extensions off.

  3. Wait for it to confirm

    It tracks in days and pays once Which? confirms the order, often weeks later.

Cashback missing? See the cashback guide.

Which? savings and cashback FAQs

What is the best way to save at Which??
Right now: shop online through a cashback site, up to 120%. TopCashback has the highest percentage rate of 3 sites. Online orders only.
How do I get cashback at Which??
Start at a cashback site like TopCashback, click through to Which? and shop as normal in the same session. The site pays you a percentage back once Which? confirms the order.
Which cashback site pays the most for Which??
TopCashback has the highest percentage rate, up to 120% right now. We check every site daily.
How long does Which? cashback take to pay out?
Tracking usually shows within a few days. It becomes payable later, often weeks, because the site waits until Which? confirms the order and the returns window has closed.
Can I use a voucher code and still get cashback at Which??
Only codes listed on the cashback site itself. A code from anywhere else can override the tracking and void your cashback.
Why didn't my Which? cashback track?
Usually an ad-blocker, a coupon browser extension, or not finishing checkout in the same session. Start from the cashback link, turn off blockers and complete the order in one go.