Cookie Policy

What cookies Scrimpr uses, why, and how to control them.

Last updated: 6 April 2026

Contents

    What Are Cookies

    Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and understand how you use the site.

    Scrimpr uses cookies to make the site work properly and understand which content is most helpful. This policy explains exactly which cookies are used and why.

    Key Point: Essential cookies are necessary for the site to function. Analytics cookies help improve the site but aren’t required – you can opt out.

    Cookies Scrimpr Uses

    Essential Cookies (Always Active)

    These cookies are necessary for the website to work properly. They cannot be disabled.

    Cookie Purpose Duration
    cookieadmin_consent Stores your cookie preferences from the consent banner 1 year
    wordpress_logged_in_* Keeps you logged in if you have an account Session
    wordpress_sec_* Security cookie for logged-in users Session
    litespeed_* Caching preferences to improve page load speed Session

    Analytics Cookies

    These cookies help understand how people use the site so it can be improved.

    Cookie Purpose Duration
    scrimpr_stats_visitor Anonymous visitor ID for Scrimpr’s own analytics. Tracks which pages are viewed and in what order to help improve the site. No personal data is collected. 1 year
    _ga Distinguishes unique visitors for Google Analytics 2 years
    _ga_* Collects website usage data for Google Analytics 2 years

    Functional Cookies

    These cookies support specific features on the site.

    Cookie Purpose Duration
    scrimpr_lnk_* Tracks whether you’ve already clicked an outbound link, to count unique clicks 30 days
    nsl_* Social login session (if you sign in with Google/Facebook) Session
    What Scrimpr’s analytics track: Which pages are most helpful, how visitors navigate the site, and which comparison tools are most used. This data is stored on Scrimpr’s own servers – not shared with third parties. All visitor IDs are anonymous UUIDs with no connection to personal identity.

    Third-Party Services

    Google Analytics

    Google Analytics helps understand which content is most useful and how to improve the site. Google may use this data for their own purposes as outlined in their privacy policy.

    • What it tracks: Pages visited, time on site, referral sources, basic demographics
    • Data sharing: Anonymized data shared with Google
    • Your control: Opt out using Google’s opt-out tool
    No advertising cookies: Scrimpr does not use cookies for advertising, remarketing, or tracking you across other websites.

    Scrimpr’s Own Analytics

    Scrimpr runs its own privacy-focused analytics system instead of relying solely on third-party services. This means:

    • Data stays on Scrimpr’s servers – not sent to Google or any other company
    • No personal data collected – only anonymous visitor IDs, page URLs, and basic device info
    • Country detection – uses a local database (not an external API) to detect your approximate country from your IP address. Your IP is never stored.
    • Automatic data deletion – raw visitor data is automatically deleted after 90 days
    • Link click tracking – when you click outbound links, the click is recorded to understand which offers and tools are most useful
    What Scrimpr does NOT track: Your name, email, IP address, browsing history on other sites, or any personally identifiable information.

    Managing Your Cookie Preferences

    Browser Settings

    You can control cookies through your browser settings:

    • Chrome: Settings → Privacy and Security → Cookies
    • Firefox: Preferences → Privacy & Security → Cookies
    • Safari: Preferences → Privacy → Cookies
    • Edge: Settings → Cookies and Site Permissions

    Opting Out of Analytics

    To stop analytics tracking while still allowing the site to function:

    What Happens When You Block Cookies

    • Essential cookies blocked: Site may not work properly
    • Analytics cookies blocked: Site works normally, just no usage tracking
    • All cookies blocked: Basic functionality maintained but some features may not work
    Affiliate links: When you click affiliate links, destination websites may set their own cookies. These are covered by their cookie policies, not this one.

    When This Policy Changes

    This cookie policy will be updated when:

    • New tools or services are added to the site that use cookies
    • Existing services change their cookie usage
    • Legal requirements change

    Questions about cookies?

    Email: hello@scrimpr.co.uk

    Response time: Usually within 24 hours

    This cookie policy is based on an audit of the cookies Scrimpr actually uses. For information about how your data is handled more broadly, see the Privacy Policy.