Cookie Policy
What cookies Scrimpr uses, why, and how to control them.
Last updated: 6 April 2026
What Are Cookies
Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and understand how you use the site.
Scrimpr uses cookies to make the site work properly and understand which content is most helpful. This policy explains exactly which cookies are used and why.
Cookies Scrimpr Uses
Essential Cookies (Always Active)
These cookies are necessary for the website to work properly. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| cookieadmin_consent | Stores your cookie preferences from the consent banner | 1 year |
| wordpress_logged_in_* | Keeps you logged in if you have an account | Session |
| wordpress_sec_* | Security cookie for logged-in users | Session |
| litespeed_* | Caching preferences to improve page load speed | Session |
Analytics Cookies
These cookies help understand how people use the site so it can be improved.
| Cookie | Purpose | Duration |
|---|---|---|
| scrimpr_stats_visitor | Anonymous visitor ID for Scrimpr’s own analytics. Tracks which pages are viewed and in what order to help improve the site. No personal data is collected. | 1 year |
| _ga | Distinguishes unique visitors for Google Analytics | 2 years |
| _ga_* | Collects website usage data for Google Analytics | 2 years |
Functional Cookies
These cookies support specific features on the site.
| Cookie | Purpose | Duration |
|---|---|---|
| scrimpr_lnk_* | Tracks whether you’ve already clicked an outbound link, to count unique clicks | 30 days |
| nsl_* | Social login session (if you sign in with Google/Facebook) | Session |
Third-Party Services
Google Analytics
Google Analytics helps understand which content is most useful and how to improve the site. Google may use this data for their own purposes as outlined in their privacy policy.
- What it tracks: Pages visited, time on site, referral sources, basic demographics
- Data sharing: Anonymized data shared with Google
- Your control: Opt out using Google’s opt-out tool
Scrimpr’s Own Analytics
Scrimpr runs its own privacy-focused analytics system instead of relying solely on third-party services. This means:
- Data stays on Scrimpr’s servers – not sent to Google or any other company
- No personal data collected – only anonymous visitor IDs, page URLs, and basic device info
- Country detection – uses a local database (not an external API) to detect your approximate country from your IP address. Your IP is never stored.
- Automatic data deletion – raw visitor data is automatically deleted after 90 days
- Link click tracking – when you click outbound links, the click is recorded to understand which offers and tools are most useful
Managing Your Cookie Preferences
Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Preferences → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and Site Permissions
Opting Out of Analytics
To stop analytics tracking while still allowing the site to function:
- Install Google Analytics Opt-out Add-on
- Enable “Do Not Track” in your browser settings
- Use private/incognito browsing mode
What Happens When You Block Cookies
- Essential cookies blocked: Site may not work properly
- Analytics cookies blocked: Site works normally, just no usage tracking
- All cookies blocked: Basic functionality maintained but some features may not work
Updates to This Policy
When This Policy Changes
This cookie policy will be updated when:
- New tools or services are added to the site that use cookies
- Existing services change their cookie usage
- Legal requirements change
Questions about cookies?
Email: hello@scrimpr.co.uk
Response time: Usually within 24 hours
This cookie policy is based on an audit of the cookies Scrimpr actually uses. For information about how your data is handled more broadly, see the Privacy Policy.